CGM

The Market

CGM has been a locally-owned, full-service marina in Macon, Georgia since 1982. Located right off I-475 on Lake Tobesofkee, CGM is the only marina on the lake offering pontoon boat rentals for any occasion! These boat rentals are perfect for families and friends to have a fun, safe and relaxing day or weekend on the water while taking in the beautiful sights, including three white sand beaches.

The Challenge

Because boating is popular fun in the summer months, CGM was overwhelmed with repeated requests from a growing number of customers interested in renting a boat for a half or full day. Answering phone calls and returning emails to record and track reservations became extremely time consuming and somewhat difficult to manage. Additionally, the CGM staff was not available 24/7 to provide pricing, availability and product information to potential customers calling outside business hours.

The Solution

Add RESERVEC’s simple to use, real-time online booking software to the CGM website to eliminate/reduce phone calls and emails allowing the staff to better manage web customers while providing a superior online customer experience.

The Results

CGM customers can easily select an available boat, time, price and pre-pay in as little as sixty seconds to guarantee their rental 24/7. Followed by an instant confirmation email, customers may opt to complete an online waiver to speed up the rental process upon arrival. The number of bookings continue to grow each month in 2020 during the Covid-19 pandemic.